At the highest reaches of watchmaking, price becomes a curious measure.
A watch may be valuable because of its mechanical complexity. Another because of the rarity of its materials. Some acquire extraordinary value through provenance, having belonged to a person whose story has become inseparable from the object itself.
And then there are watches for which rarity means something altogether different.
They exist only once.
The world's most expensive watches reveal something fascinating about collecting: the greatest values are rarely determined by the cost of the materials alone.
They are created by scarcity, ingenuity, history, desire and, increasingly, individuality.
To understand why certain watches become worth millions, we first have to ask a deceptively simple question.
What do we actually mean by the world's most expensive watch?